Tech Hacks

What the font? The psychology behind typeface

We love this infographic put together by the folks at Crazy Egg. Let’s look at what different fonts mean and how to use them within your website design and marketing. One of our favorite places to spend time researching is at Google Fonts. Like a supermarket of free fonts, they have almost 1,000 different ones to choose from. They break type into 5 categories:

  • Serif
  • San Serif
  • Display
  • Handwriting
  • Monospace

That’s nice, but what does it all mean? Different fonts and typeface invoke different thoughts, feelings, and behaviors from your audience. Some seem “stable”, others feel “retro”, some show “elegance” and others convey “authority”. Each font has a unique personality and ideal uses. Successful messaging leads your viewer through your thoughts and feelings around your brand. Here’s a guide to the psychology behind typeface:

SERIF – Serif is the small line attached to the ends of a letter/ symbol and the most traditional of font categories.

Messaging: Reliable, Traditional, Respectable, Trust, Formal
Use: General website text, business forms, logos
Industries: Financial, Legal, Insurance, Banking, Government
Font Examples: Times New Roman, Baskerville, Garamond, Georgia

SANS SERIF – San Serif is a cleaner, more modern font, lacking (sans) the traditional strokes found on the end of Serif type.

Messaging: Clean, Modern, Objective, Stable
Use: General website text, logos, titles, small print
Industries: Tech, Startups, Media Agencies
Font Examples: Helvetica, Verdana, Gill Sans, Futura, Calibri

FREE Tech Stuff Tech Hacks

FREE 6-part PIXAR Storytelling Course

Pixar has a free Storytelling course you can take online, called the Art of Storytelling. Offered in partnership with the Khan Academy, the course is broken down into 6 parts:

  • We Are All Storytellers
  • Character
  • Story Structure
  • Visual Language
  • Film Grammer
  • Pitching and Feedback

One of the greatest and most popular storytelling machines of today, Pixar, is celebrating, with its new initiative. This free online program is for children and adults who want to wrap their head around what it takes to produce stories ready for the screen. Enjoy and let us know what other free resources you are looking for!

Tech Hacks

Use Google for quick currency conversion

No need for apps, no need for an extra website, you can do a quick currency conversion right from the Google search bar:

Simply write down the amount of money and the currencies of the country where you’re traveling. A simple “100 dollars to pesos” will be enough

The currency data is being provided by the industry-leading investment company, Morningstar. Check it out for yourself:

Tech Hacks

Secret Dinosaur game in Chrome browser

One of the greatest things I learned in computer boot camp was about the hidden Dinosaur game in the Google Chrome browser. Only available when you are without internet. You will see the sad ‘No internet’ message.

From there, just press your spacebar and you will enter into the secret dinosaur game. It evens keeps track of your high score, all retro video game style. This one is always fun to share:

Tech Hacks

How to take easy computer screenshots

An easy way to capture a screenful of information is to “screenshot” it, essentially taking a picture of your computer screen that is stored as an image. It can be done easily with both Mac’s and PC’s. Here’s how:

Mac: Command + Shift + 3 (Entire screen)

Hold down the keys: Command + Shift + 3 You should hear a brief camera sound. This is the most basic screenshot

Mac: Command + Shift + 4 (Selection)

Hold down the keys: Command + Shift + 4 Your cursor will turn into a small reticule with pixel coordinate numbers to the lower left.

Click and hold your mouse/trackpad and drag the cursor to select a rectangular area to screenshot. You can press the Esc key to start over without taking the photo.

Release the click to take the picture. Again, your file will be saved on your desktop.

PC: Windows key + Print Screen (Entire screen)

To capture your entire screen and automatically save the screenshot, tap the Windows key + Print Screen key. Your screen will briefly go dim to indicate that you’ve just taken a screenshot, and the screenshot will be saved to the Pictures > Screenshots folder.

Alternatively, use the Snipping Tool on Windows Vista, 7, or 8. Microsoft put a small tool on every windows machine that lets you take custom screenshots. In the start menu, search for “Snipping Tool” to find the program.

Tech Hacks

Control your Google Data & Personalization

Here’s a great starting point for controlling some of your Google data privacy, it’s super easy to switch everything off. Remember to do it for each of your Google accounts.

Start here:

Some things you can do:

  • Take a Privacy Checkup: A step-by-step guide helps you choose the privacy settings that are right for you
  • Control Activity & Timeline: See the activity saved in your account and the places you’ve been. You can delete any or all your past activities.
  • Manage Account Storage: Account storage is shared across your Google services. You can check and update storage settings.
  • See and Manage the DATA in your Google Account: Your data includes the things you do, like searched and the things you create, like email. Need a copy? You can even download the data.
Great Articles Tech Hacks

Women Who Watched “The X-Files” = More Careers In STEM!

What a wonderful effect of television on young minds! So nice to see ourselves #stillrising Women Who Watched “The X-Files” Pursued More Careers In STEM. A great article by Fast Company

“The idea of women becoming interested in the scientific field as a result of Scully has been known for years as “The Scully Effect”–and now there’s data to back it up…”