Categories
Tech Hacks

What the font? The psychology behind typeface

We love this infographic put together by the folks at Crazy Egg. Let’s look at what different fonts mean and how to use them within your website design and marketing. One of our favorite places to spend time researching is at Google Fonts. Like a supermarket of free fonts, they have almost 1,000 different ones to choose from. They break type into 5 categories:

  • Serif
  • San Serif
  • Display
  • Handwriting
  • Monospace

That’s nice, but what does it all mean? Different fonts and typeface invoke different thoughts, feelings, and behaviors from your audience. Some seem “stable”, others feel “retro”, some show “elegance” and others convey “authority”. Each font has a unique personality and ideal uses. Successful messaging leads your viewer through your thoughts and feelings around your brand. Here’s a guide to the psychology behind typeface:

SERIF – Serif is the small line attached to the ends of a letter/ symbol and the most traditional of font categories.

Messaging: Reliable, Traditional, Respectable, Trust, Formal
Use: General website text, business forms, logos
Industries: Financial, Legal, Insurance, Banking, Government
Font Examples: Times New Roman, Baskerville, Garamond, Georgia

SANS SERIF – San Serif is a cleaner, more modern font, lacking (sans) the traditional strokes found on the end of Serif type.

Messaging: Clean, Modern, Objective, Stable
Use: General website text, logos, titles, small print
Industries: Tech, Startups, Media Agencies
Font Examples: Helvetica, Verdana, Gill Sans, Futura, Calibri

Categories
Web and Graphic Design

Workshop Flyers

We have made many workshop and event flyers for local businesses and nonprofits. Let us work on your marketing materials.

Categories
Web and Graphic Design

Social Media Art Sale

Social media advertising around upcoming Art and More event, for a local Oakland fine art gallery.

Categories
Web and Graphic Design

Social Media Campaign

This social media campaign showcased an extensive collection for a global artist printmaker, Manuel Ruelas and his upcoming exhibit. His show, “Infortunios de la Fe” was a huge success at Oakland’s own fine art gallery, Galeria Beso Maya.

Categories
Web and Graphic Design

Event & Workshop Marketing

We are always happy to help with advertising and marketing material to be used on your social media channels and website. Reach out to today to start a project.

Categories
Web and Graphic Design

Business Presentation

This business development presentation deck was used to share department details at an all hands meeting. It’s full of useful information on customer scope, process and more.

Categories
Web and Graphic Design

Art Exhibition Marketing Materials

Various marketing materials created for art gallery and artist exhibitions, including promotional flyer, pricing lists, and artist catalogs.

Categories
Web and Graphic Design

Postcard Design

Double-sided, postcard design for local web & design shop 🙂

Categories
Custom Website Development

Artist Viviana Paredes

This Bay Area glass, mixed media installation artist has been taking the art world by storm, traveling the globe showing her work in exhibitions. Viviana Paredes has taken her place as an artist in the broader field of glass work from her perspective as both a woman and a Latina. Paredes’ art is a pioneering practice of glass aimed at the cultural meaning of spirituality and nature. 2019

Live site: www.vivianaparedesarte.com

Categories
Custom Website Development

Teaching LGBTQ History

Custom WP for Our Family Coalition’s new LGBTQ History website. This SF nonprofit has worked since 2014 to see historic FAIR Education reform thoroughly implemented. This project contains various elements to be incorporated: LMS (Learning Management System for the Lesson Guides), many informational pages, multiple timelines, a system for educators to submit material, a calendar integration, a multimedia section, and more.

Live site: www.lgbtqhistory.org